The logistic map of the Port of Las Palmas is undergoing an accelerated metamorphosis. Embotelladora de Canarias, after regaining full control of Ahembo, has burst onto the port scene with the creation of Emboca Soluciones Logísticas, a new subsidiary with which it aims to directly manage its goods entry and exit operations.
The operation has been revealed following Emboca’s request to the Port Authority of Las Palmas for a land concession in Functional Area 4A. This is not just a minor warehouse: the company aims to control an area of 18,000 m², which includes 12,551 m² already constructed. The management of the operation falls on Gonzalo Medina, who has been formally appointed as the representative of the bottler to direct Emboca’s actions. This move is not casual: Medina Ventura is a central figure in the executive structure of the group, and his appointment to lead the request for the 18,000 m² in the port confirms that the company is placing its most trusted individuals at the forefront of its most ambitious asset expansion.
The goal is clear: centralize the storage of food, raw materials, and auxiliaries. In a context of rising logistical costs and tensions in global supply, having a private facility of this size in the Port of La Luz allows bottlers of brands like Pepsi, Schweppes, or Clipper to reduce their dependence on third parties and optimize the flow to their bottling plants.
With a distribution network that reaches 17,000 points of sale and the support of two bottling plants, the Canary partner of Pepsico has a portfolio of 50 brands. The company holds the exclusive license for the islands from global giants such as Pepsico and Schweppes, alongside local brands such as Clipper or the waters Droper and San Borondón. This production capacity is complemented by the distribution of first-rate external brands like Carlsberg, Asturiana, and Lanjarón.
From the break with Ahemon to logistical expansion
This maneuver is the next logical step after the internal restructuring of the company. Following the dissolution of the alliance with Ahemon in 2022 —where Embotelladora de Canarias purchased the remaining 40% to gain 100% control of Ahembo— the company has gone through a financial cleansing process, including a capital reduction of 6.2 million euros in 2024.
With sales that in 2021 were nearing 74.5 million euros (a growth of 34.8% after the pandemic downturn) and a portfolio of 17,000 points of sale, the creation of Emboca (established just in March 2025) indicates that the company aims not only to manufacture and distribute but to dominate the port link.
The Port Authority, chaired by Beatriz Calzada, has already initiated the project competition process. This means there is a one-month period for other operators to present alternatives for the same space. It is a critical moment: in a port where land is a scarce and coveted resource —as the wind energy sector rightly highlights— the awarding of these 18,000 m² will consolidate Pepsico’s partners as one of the most significant logistical players in the service area. The creation of Emboca with minimal capital (6,000 euros) but backed by more than 70 million euros in turnover demonstrates that major Canary family groups are professionalizing their logistics to compete with multinational companies, even as they operate for ‘foreign’ brands.
News written by Pedro Marrero. Edited and verified by Gara Vega. Cross-referenced information free from institutional filters. This analysis has not been funded by official advertising or influenced by lobbying interests.
