At Canarymaritime, our priority is the development of the blue economy sector in the Canary Islands. This commercial charter establishes the standards of quality, transparency, and ethics that govern our relationships with advertising partners and companies within the maritime and port sector. We want every investment in our platform to be clear, fair, and effective.
1. Commitment to Our Community
Our absolute priority is the experience of our subscribers and industry professionals. The trust of the maritime community is our most valuable asset. For this reason, we guarantee full transparency in the use of data and a user experience where advertising is integrated in an organic and professional manner.
2. Visibility Standards
When we guarantee visibility in a campaign, we adhere to international IAB standards.
Standard Formats: At least 50% of pixels visible for one second or more.
High-Impact Formats: At least 30% of pixels visible for one second or more.
Maritime Video: At least 50% of pixels visible for two seconds of continuous playback.
We offer solutions based on real attention time, not merely raw impressions.
3. Traffic Integrity and Anti-Fraud Measures
We continuously monitor non-human traffic. Quality data is made available to our advertisers. We do not bill for traffic identified as bot-generated or fraudulent.
Canarymaritime markets its inventory exclusively through direct sales or authorized platforms. Be wary of any external offers promising placements on our portal at unrealistic prices.
4. Professional Audience Segmentation
We are 100% transparent about how we build our audience segments (port operators, shipping agents, logistics providers, leisure boating, etc.).
Our premium audience is based on first-party data declared by industry professionals. We do not rely exclusively on third-party data, ensuring that your message reaches the appropriate purchasing decision-maker.
5. Brand Safety
We understand that context matters. We have dedicated personnel monitoring sensitive news (maritime accidents, spills, or port crises) to ensure your advertising does not appear in inappropriate contexts.
We offer topic exclusion through semantic targeting: you choose the sections or news topics where you do not want your brand to appear.
6. Pricing Transparency
We provide a detailed breakdown of all media and data management costs. We do not apply arbitrage or hidden markups on third-party services (such as banner design or adaptations).
Our rate card is public, clear, and aligned with supply and demand in the Canary Islands’ logistics market.
7. Verification and Reporting
Our audience figures are real and audited; we do not inflate our metrics with artificial traffic.
We provide detailed campaign reports with metrics verified by independent third-party providers (impressions, clicks, and viewability).
8. Excellence in Customer Service
Each Canarymaritime partner is assigned a specialized representative who understands the specificities of the maritime and logistics sector.
We commit to responding to any technical or commercial inquiry within a maximum of one business day.
9. Ad Removal Policy
If an advertiser believes their brand appears in an inappropriate environment within our portal, we commit to removing or relocating the creative within 24 hours of notification.
