Baleària attended the international Fruit Attraction trade fair in Madrid with a strengthened dominant position in the logistics of perishables in the Atlantic and Mediterranean. The shipping company presented its operational capacity on the mainland–Canary Islands route, where it offers weekly capacity of more than 7,300 linear meters of refrigerated cargo and over 480 electrical connections on board. The deployment is intended to ensure the preservation of Canary Islands bananas and the archipelago’s fruit and vegetable production through four weekly connections from the port of Cádiz. This article is based on a press release and is not paid content marketing.
Vertical integration
The service restructuring follows the integration of Armas Trasmediterránea’s assets over the summer. In June, the company added the ro-ro vessel Josefina de la Torre to its operations, the largest-capacity roll-on/roll-off cargo ship deployed in the archipelago, with 4,000 linear meters of hold space. The vessel operates alongside the cargo ferry Villa de Tazacorte (3,600 linear meters) and the mixed vessel Volcán de Tinamar (1,800 linear meters), forming a network connecting Cádiz with Gran Canaria, Tenerife, La Palma and Lanzarote.
Alongside its naval capacity, the group has unified its land-based operations under the Baleària Logística brand. The new division integrates the capabilities of Transportes Intercanarios S.A. (TISA), the road network of Hermes Logística and Cargua. The resulting structure manages an owned operating fleet of more than 2,000 vehicles and cargo units, including tractor units, semi-trailers, flatbeds, and refrigerated and insulated containers.
During the meeting of the fruit and vegetable sector, Baleària Logística director Maximiliano Bermejo highlighted that combining land-based and port assets enables the company to handle end-to-end transport without third-party intermediaries. Over the past year, the company recorded a 13% increase in the volume of bananas transported to the Cádiz hub, consolidating its market share in the supply of agricultural products to mainland Spain.
Expansion of fruit and vegetable traffic in the Strait and the Maghreb
The logistics redesign also extends to North Africa, where the acquisition of Armas Trasmediterránea’s assets has increased operational capacity with Morocco and Algeria. The shipping company has added 3,000 linear meters of daily cargo capacity on routes to Tangier and Nador, while strengthening connections from Almería and València to the Algerian ports of Mostaganem, Oran and Ghazaouet.
The strategy rolled out in Madrid underscores the shipping business’s shift toward full logistics integration. By linking road transport at origin, refrigerated hold space and distribution at destination, Baleària is adjusting transit times and safeguarding the cold chain for the archipelago’s agricultural production amid growing competition for shipping corridors in the central Atlantic.
Baleària leverages Armas assets to offer the Canary Islands’ banana sector 7,300 linear meters of cargo capacity was first published on canarymaritime.com.
